Eat Your Crusts

Overheard at the Exploratorium cafeteria with my son (sternly, from an incredibly obese woman to her slim daughter, eating pizza): “Eat your crusts”.

It’s difficult to escape my obsession with food when I have none. I’m keenly aware of every person shoving heaps of pabulum into their gullets. It’s sublime. It’s also incredibly telling. We simply eat too much. This woman may be a victim of an awful set of genes or an unfortunate thyroid problem. But, more likely, she probably eats her crusts. I mean, what’s the point? In 99% of the pizza in this country (current Neapolitan craze excluded) the sauce and the cheese are where the action is. The crust is just dry bread with no real value, other than making us fat, right? Of course Pizza Hut will stuff your crusts with cheese if you’re so inclined.

Our portions are obscene. I remember coming back from a long trip in Asia with my wife years ago – stomach shrunk to a manageable size. We went to Park Chow and I ordered the cobb salad. There were two sizes and I chose the smaller one. I ate about half and was totally full. Nice meal. I said to myself, and Julie: “I feel great and I plan to reduce my consumption so that this is always just enough”. Yeah, nice try. I was back on the supersize mentality in a matter of days.

I dreamt a restaurant concept last night that involved only small portions. What a boon that would be! But wait, we have them, don’t we? In fact there was a “small plates” craze a few years ago (which quickly was gobbled up by the comfort food craze – now it’s street food). The problem was that we never ordered small plates to eat individually. They were just so you could try a little of everything. The waiters always would say “I recommend ordering 2-3 small plates per person”. Eat your crusts. (by the way, why is there no proper Pintxos – Basque Tapas – bars in San Francisco? I could easily copy any one of a hundred from San Sebastian and it would be a massive success!)

Another side effect of the cleanse is that I am the uncomfortable dinner-party guest. At least ten times last night I subjected my poor friends with my philosophies on the master cleanse. I’m a one-trick pony and these patient folks must have been ready to smack me in the face with their delicious gouda sausages. I come off as self-righteous, enlightened and holier-than-thou when I am cleansing, because there isn’t much else for me to talk about since my head is swimming with the thoughts of food. Note to self: don’t ruin other’s good times when cleansing. Stay home.

Which leads me to an update on things and some holier-than-thou speak: I am not hungry at all. I had a few pangs this morning that quickly dissipated. My allergies have been acting up and I had something in my eye last night. But those things aside, I feel great. Of course I cannot stop thinking about food, but this is a symptom of the conditioning we have (especially at meal time) and represent “cravings” and not real hunger.

When you embrace the cleanse, you quickly realize the vast difference between real hunger and craving. We are not hungry people. If you can afford to have a computer and run in the circles where you have discovered my blog, you are not hungry. We have cheap calories around us at all times. We are conditioned to feel the need to eat at specific times of the day but it has nothing to do with food-as-survival.

If I can impart any wisdom gained from this controlled starvation it is that it doesn’t take long to get in touch with this concept and it can be revelatory. I don’t think thinking about it is good enough. You have to stop eating for days to realize the true nature of hunger. It’s tangible and empirical. And if you do it, you may just decide not to eat your crusts.

Hi, My Name is Adam and I’m a Food Addict

It’s been silent around here lately, eh? Quiet from the Zealot actually means that the wheels are turning even harder. I’ve been a busy boy. First, I was out of town for the annual trade show for my industry. I do home theater crap. It’s a big convention. I’m involved with the organization. I spoke to a banquet of 600 people, overcoming a lifelong fear of mine. It felt good. I’m pumped.

Julie took a job. It’s kinda of a grind. New technology stuff. Kicking her ass. Long commute. That means that I’m Mr. Mom these days. Drop the booger off at school, play dates in the afternoon. I actually love it. This kind of time with my little man is invaluable. We’re getting on the same page.

The economy finally caught up with me and lit a huge fire under my ass with my business. Quite frankly, as an entrepreneur for the past 15 years, I realized that the energy is constantly ebbing and flowing. The past year has been a real ebb for me. How can I get excited about selling stuff that people are struggling to justify. I’m not selling cancer cures – it’s just a freaking TVs. But I always come around to the fact that being an entrepreneur is not about the thing you do, it’s about the doing. Being successful at anything is more about how you go about what you do, rather than the thing itself. And I like that. So, I rededicated myself to playing the game and figuring out ways to do it better. I’ve been telling my friends for a long time, it’s not about working hard, it’s about working smarter.

So, with the food blog. I am not going away. I have way too much to say and from my stats, it looks like people enjoy reading it. But I’ve fallen in to a familiar rut. You see, I am a food addict. Many of us are and probably won’t admit it. It’s not that I am obsessed with food, it’s quality and all of the foodie nuances that I post about. That shit is fine. It’s the food for nurturing shit that is the problem. You can read my post [LINK] about the last time I did a food cleanse to really understand what this means to me. In fact, read it now before moving on. It’s important to understand what comes next.

So, I’m doing another master cleanse to kick start the next era in my relationship with food. I just had a conversation with my buddy who has half-heartedly done cleanses for a long time. While he agrees with me that it isn’t about the “cleansing characteristics” (because science is conflicted) or about “dieting” (because you WILL go back to the old habits) but it is about the psychological battle. As you read in that post, I believe that mankind is meant to be closer to starvation. My buddy suggested that the physical extremity of the master cleanse could be damaging to the body. I would argue that the physical extremity of the opposite is true. To my sensibilities, gluttony is probably worse for the body than controlled starvation, in the long run. Heart disease, diabetes, obesity – these are the real problems of our time.

The issue remains that once I finish the cleanse I will likely return to my old habits no long after. While I strongly believe this to be true, I also think that something significant changed in me the last time. I can only hope that each time I do it, I get a little closer to a balanced life, rather than constantly living in the extremes. The wake up call has the power to temper the status quo until there is some happy medium. Or not.

So, a lot of you have expressed interest in the master cleanse and some of you might want to join me in solidarity and share experiences. My last full meal will be on Friday evening and I will be drinking the senna tea that night, fully prepared for a salt-water-flush (herein SWF) on Saturday morning. I am going to do it for 10 full days, the last of which will be Monday the 28th. I will return to food, via broth on Tuesday and probably start solids again on Wednesday.

Of course I will be documenting my experiences, since I wasn’t writing the blog the last time and there were a lot of profound thoughts to be shared. I know this is controversial to many and I understand most of the arguments made against the cleanse. Let me restate: I don’t recognize the “cleansing” elements completely. I know the SWF is controversial and damn tough to stomach. I know that as a diet, this is not the best way to lose weight. If anyone is looking for anything other than a psychological way to perceive their relationship with food, I don’t recommend this. But, if you’re down with the experience, post in the comments and we’ll support each other though it.